Translation I:
The term "Do-it-herselfer" or "handywoman" refers to a woman who is capable of taking care of all household repair and maintenance or small construction work by herself. According to the Tampa-based Home Improvement Research Institute, an American-based home improvement research institute located in Tampa, Floria, more than 1/3 of the do-it-yourself product shoppers are women. There are more and more women willing to spend their weekends and leisure time on home improvement projects, rather than go shopping or cooking.
Tranlslation II:
While many internet users are getting more and more concerned about their personal privacy online, it is also a major challenge for e-commerce vendors. Therefore, to ensure security of personal privacy of online shoppers is more than a tactic to retain existing customers or to attract potential clients, more importantly, it helps to establish users' trust and confidence in using e-commerce, which is beneficial and vital for the future development of e-commerce.
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