Assignment:
Identify a problematic area in your city or town (or any city or town of your choice) with rich social and cultural heritage which presents opportunities for transformation. Design the transformation of the area through the creative and strategic application of landscape systems and / or landscape infrastructure for the purpose of not only improving peoples’ lives, but simultaneously maximising the development of cultural identity. The social and visual aspects are of particular note, in the way that service delivery can be utilised as a catalyst for transforming environments into vibrant, meaningful and delightful urban places.
The design should respond to, embrace or express the following:
•The social and cultural facets of landscape not only reside in the tangible, but to a great degree the intangible. The comprehensive transformation of lives through landscape systems and / or infrastructural interventions involves understanding the possibilities of the social and cultural effects of such interventions
•Social and cultural phenomena (as well as strategic, creative landscape interventions) often require innovation in representation techniques for effective communication (especially to people who are not necessarily designers)
•Regarding existing contextual phenomena, the emphasis should not only be on analysis, but rather the strategic, creative and / or innovative translation into design
•Economy of means (thrift in design); however not necessarily with the emphasis on minimal intervention, but rather on maximum return on landscape ‘investment’ in a diversity of ways
•Infrastructure provision (service delivery) can be utilised for far more than just meeting people’s basic needs, but with creative and strategic thinking can be a powerful tool for social, economic , ecological and significant visual transformation of places (landscape as an agent for capacity development)
•Strategic, gradual (yet significant) transformation of environments in a world with diminishing available capital and resources is becoming an increasingly appropriate approach (managing the transformation of landscapes towards a more sustainable future)
The specific scale of intervention/s is not specified, however the posters should illustrate the proposed design at conceptual, precinct / district, and detail levels. Decision-making (approaches, principles, strategies etc.) should also be apparent, and not only analysis and product.
Product format:
The final product when printed at 100% size must comprise of three (3) A1 portrait posters (each measuring exactly 841mm x 594mm). The posters will be displayed next to each other with a 20mm gap between. Entrants must also submit a brief (250 word maximum) summary of the project, for potential use in the jury report or subsequent publications. All submissions must be entirely in English, which is the official language of IFLA.