Education Function
People learn from advertising. They learn about the products that are available to them, and they learn how they can better their lives.
Advertising, as an educator, speeds the adoption of the new and untried and, in so doing, accelerates technological advances in industry and hastens the realization of a fuller life for all. It helps reduce accidents and waste of natural resources.
But advertising must be more than educational to be successful. It must also be persuasive to move people to action, whether that action is the purchase of a different brand of breakfast cereal or regular attendance at church.. This persuasiveness usually had little in common with impartiality of education.
What educational function do you think Coca-Cola advertising performs or has performed.