Food Network producer Flay hopes the young cook will find a place on the network television. He says Lieberman’s charisma is key. “Food TV isn’t about food any more,” says Flay. “It’s about your personality and finding a way to keep people’s eyeballs on your show.”
But Lieberman isn’t putting all his eggs in one basket. After taping the first season of the new show, Lieberman was back in his own small kitchen preparing sandwiches. An airline company was looking for someone to come up with a tasteful, inexpensive and easy-to-make menu to serve on its flights, and Lieberman got the job.