Forging cross-cultural communication skills across the cross-cultural communication barriers
Abstract: the main co-exist in a variety of cultural circumstances, cross-cultural communication and management of modern enterprise has become one of the key questions facing. Modern enterprises should study and cultivate cross-cultural communication skills and ability.
Key words: cross-cultural management cross-cultural communication barrier-free communication
With Beijing's successful Olympic bid and China's accession to the WTO, "internationalization" of "globalization" such as the use of Chinese vocabulary in the frequency of rapidly rising, more and more people recognize that globalization is the future of enterprise development inevitable trend. The globalization of the economy resulted in business is no longer a single localization, but the main multi-cultural co-exist, therefore, cross-cultural management has become a modern enterprise important problem faced by one. However, in order to carry out a successful cross-cultural management, is inseparable from the success of cross-cultural communication, then, as business executives how to handle the situation? A very important point is to actively foster the internationalization of human resources, and international personnel have the most basic quality is the ability to cross-cultural communication.
First, cross-cultural management and cross-cultural communication
Cross-cultural management is the end of the 20th century in Europe and the United States and other Western countries in order to meet the needs of international business activities and the rise of an emerging disciplines, in research the process of multinational companies came into being, the main study and compare in different countries and cultural organization behavior, and to explore ways to improve management at the different culture methods to enhance management performance. Its purpose lies in how different forms of culture in the atmosphere, the design of practical organization and management mechanism, to maximize the identification and use of the potential of enterprises and value. According to information available, about 82% of the failure of multinational companies are cross-cultural management failures resulting. There are about 1 / 3 of the well-known multinational companies because of mismanagement pluralistic corporate culture is facing the situation of internal tensions.
Cross-cultural communication skills refers to managers at different culture, can effectively and from different countries and cultural backgrounds of the people's ability to communicate. Many of the world famous enterprise managers will be this ability to communicate as they are the key to success. Recently, Nokia Chief Executive Officer Speaking at the Chief Executive Officer should have the most important capacity that are effective communication and manage the competency of staff. In the West, cross-cultural communication has become a new cross-cutting disciplines, but also in today's world-class international business school courses.
Second, human cross-cultural communication barriers exist
Culture goes back to ancient times, all-embracing, omnipresent, it is difficult to have a unified definition. According to world-renowned cross-cultural and management experts galt • Ted霍弗斯definition, culture is a member of the crowd from which the other members of the crowd of common way of thinking, culture includes value systems, values are the cornerstone of culture. Countries differences in values and norms, resulting in the countries of people's way of thinking and different code of conduct. In international business, these differences can easily lead to misunderstanding between both sides. American well-known international business scholar David. Hendrix, put many large companies in the international business culture because of its lack of understanding and lead to failures into "International Business Mistakes" book one of these failures and the lessons are mostly because senior management does not understand other country's culture and specific circumstances caused. Serious obstacles to cross-cultural communication and there will be a "cultural shock." "Culture shock" refers to when people to work abroad, study or settle in to an unfamiliar cultural environment to live, often experience varying degrees of psychological reactions. "Culture shock" upon their arrival in the new environment of working a great influence on people.
At the same culture, communication management and leadership are an important part of the process. Communication process is signal encoding, decoding process, including the speech signals and non-verbal signals, such as acts of non-verbal signals (gestures), objects, which form in the body language to communicate. Some of the same body language and objects, in different cultures have different meanings. The largest such as cross-cultural error than Nixon at first visit to Brazil mistakes. If Nixon's people know him are aware favorites gestures, but also on behalf of his gestures, hands above their heads is ok to do like, at this gesture on behalf of the United States culture and friendly win, however, in Brazil on otherwise, and culture in Brazil This is the most obscene gesture, equivalent to American culture up the middle finger gesture. Nixon the error caused by the impact of self-evident. Cross-cultural communication and the fundamental point is open heterogeneous culture hidden layer, to transcend cultural barriers, so that all exchanges between the state and the nation well.
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