Abstract : In this paper, literature, a questionnaire survey and interviews, Shenzhen different levels of female white-collar consumption structure of fitness, sports, fitness, Fitness for a visit with the attitude survey to find out the female white-collar workers in Shenzhen City Sports realities. The results showed that female white-collar workers in Shenzhen City Sports cognitive trend towards pluralism, Most white-collar women in varying degrees of participation in physical activity, fitness is on the upward trend. But there are still quite a number of white-collar females in fitness activities free to the brink. Impact of white-collar women, just and lasting exercise of the body of the factors the consumption structure, awareness training, living habits, access to information. To be white-collar workers in Shenzhen City of women rationalize consumption structure induced to carry out correct fitness concept of publicity, Physical fitness to raise the interest and improve the quality of the fitness club, To create a white-collar female fitness positive atmosphere and high quality installations and environment, and develop a positive attitude towards life. Keywords : white-collar women; Fitness consumption; Cognitive Fitness
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