Wimmer and Dominick (1997)point out that a data archive provides research data for measures not otherwise available or used for a specific purpose at the time of the research. Industry data can report on current situations for an immediately applied use,while in an archive form it provides retrospective data with which one can plot the growth and decline — and frequently predict the future status — of an industry or product category. Becker(1981) defines secondary analysis as the reuse of social science data after they have been put aside by the researcher who gather them. Benefits of the historical perspective suggest the data may help answer questions not originally posed by the researchers. Limitations of this approach include a lack of knowledge about the types of research questions which were investigated, how the data were collected, and the rigor of the sampling procedures or research design used.
Literature review
There are many archives from which such data can be found. Universities annually report to their state governing boards, and national figures are also available from federal resources.Studies of these reports are reported in the Chronicle of Higher Education and other academic publications.The Journalism and Mass Communication
Educator annual reports by Lee Becker and Gerald Kosicki provide breakdovwis of accredited and nonaccredited programs and compare current findings to the previous year's report.The report is based on self-reports of schools of journalism and mass communication administrators. That is, there may be programs located in other academic units, such as business, which may not be reported in these studies.
sampling is sometimes used in lieu of actual census-type data as data from programs which do
not self-report is omitted.The benefit of using data drawn from archival copies of the Where shall I go to study advertising and public relations?directory is that it counts degree-granting programs in advertising and public relations in units other than journalism/mass communication.
sampling is sometimes used in lieu of actual census-type data as data from programs which do
not self-report is omitted.(这句话的后半句感觉语法有问题)
样本有时候被用来代替实际的人口普查类型数据 data from programs来自项目的数据;self-report is omitted 自我报告被省略了。
The benefit of using data drawn from archival copies of the Where shall I go to study advertising and public relations?directory is that it counts degree-granting programs in advertising and public relations in units other than journalism/mass communication.
使用从“我将去哪里学习广告学和公共关系学呢?”的档案副本中提取的数据的优势是它依赖于广告和公共关系学的学位授予项目而非新闻/大众传播学。
感觉英语原文多少有不完整的地方
希望对你有帮助
这是从英文杂志摘下来的,我觉得好难理解啊。
Ross began publishing the directory in 1965 under the title Advertising programs in universities, adopting the title Where ……?in their second year. recognizing the growth of public relations in both industry and academe, a measure of public relations was added and the title altered to Where shall I go to study advertising and public relations?
Ross began publishing the directory in 1965 under the title Advertising programs in universities, adopting the title Where ……?
1965年,罗丝开始以“大学里的广告学”为标题出版机构目录。采用这样的标题“哪里去……”
in their second year. recognizing the growth of public relations in both industry and academe, a measure of public relations was added and the title altered to Where shall I go to study advertising and public relations?
在第二年,(罗丝)认识到公共关系学在工业上和学院里的发展,增加了公共关系的权衡/测量,并把题目变为“我将去哪里学习广告学和公共关系学”
希望对你有帮助
Data from the directory have been validated by use in academic journals and in popular scholarly texts. In addition,the authors recall the use of the directory in finding samples for many papers presented at the AEJMC annual conference as well as presenting their
own reports (see Johnson and Ross 1991).
Data from the directory have been validated by use in academic journals and in popular scholarly texts.
目录里面的数据已经被确认,应用在学术期刊和受欢迎的学术文本里面。
In addition,the authors recall the use of the directory in finding samples for many papers presented at the AEJMC annual conference as well as presenting their
own reports (see Johnson and Ross 1991).
另外,作者们回忆起目录在查找样本方面的用途不仅为美国新闻与大众传播教育协会(AEJMC)年度会议上呈现的论文提供了便利,同时也为呈现他们自己的报告提供了便利。(参见约翰逊和罗丝 1991)
希望对你有帮助。麻烦请你一次性问完,或者再另外重新提问。不需要悬赏我也会回答的,这样不停的追问,我觉得很麻烦