The concept of core competence since 1990 has been proposed, using the theory reveals the business enterprise capabilities has become the latest trend in today's world. More and more people realize that "enterprises to the city in the future to win sustainable competitive advantage and to obtain huge profits, they must have their own core competencies." Any one want to compete in the future success of business, must be clear in order to win in the future how to build their own core competitiveness. The core competitiveness of enterprise development can bring long-term competitive advantage, relying on the advantages of core products, you can obtain the relevant product or service, leadership, and create a number of unexpected new markets, it is the source of competitive advantage.
Zhejiang textile industry is a significant industrial sector economy, but also an important source of export earnings. However, in dynamic development, private small and medium textile enterprises in Zhejiang Province, also faced with a range of issues, including its own experience in the development process, as well as a variety of strategies for the plight of the external environment on enterprise development constraints. In this paper, private small and medium textile enterprises in Zhejiang Province's competitive environment analysis, and through methods such as interviews and surveys to collect US-source Textile Co., Ltd. Hangzhou relevant information come to enhance the core competitiveness of the company's response, the final proposed private small and medium textile enterprises in Zhejiang Province Measures to enhance the core competitiveness.
Key words: core competitiveness; textile enterprises; competitive environment; Countermeasures
Title: Zhejiang small private textile enterprise's core competitiveness of enhancing research
- Yuen Textile Co., Ltd. in Hangzhou, for example the United States
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