英语翻译求助·····急

Question

1.旅游企业营销产品策略（Product）：它是旅行社营销战略中的首要因素，旅游社必须营销消费者市场所需要的旅游产品，企业才能求得生存和发展。旅游市场营销组合中产品是最重要的因素。
①旅游产品的基本概念。众所周知，旅游产品是旅游经营者提供的为满足旅游者旅游消费所需要的旅游设施、旅游服务以及具有吸引力的旅游项目和线路，是食、住、行、游、购、导、娱等要素的载体组合，由实物和服务构成，属于服务性产品。对旅游者来说，就是旅行经历或旅游体验。旅游产品作为一种组合型服务产品，具有综合性、无形性、不可移动性、非贮存性、生产与消费的同步性等特点，有别于物理形态表现出来的具体劳动产品。
②旅游产品的构成。鉴于旅游消费的综合性和多样性，相应要求旅游产品同样具有结构的多元组合性，实际构成内容也是如此。其形态构成，既包括实物形式的有形产品，如旅游汽车、旅游饭店、旅游购买品等，也包括服务形式的无形产品，如导游服务，购物服务、餐饮服务等接待服务产品；按其功能划分，可包括观光旅游产品、度假旅游产品、专项旅游产品、特种旅游产品等。
③旅游产品的营销。随着旅游业的深入发展，旅游者文化素质的提高，对一些观光产品大路货已不感兴趣，因此，应实施观光旅游产品的精品战略、品牌经营。可以预见，21世纪将是中国观光旅游产品的精品世纪。同时，随着“休闲时代”的来临、中国人民的生活由“温饱”型进入“小康”型的现实，为大众化的休闲度假产品发展创造了条件。因此，家庭休闲度假，城郊休闲度假、乡村休闲度假、海滨休闲度假、节假日和双休日休闲度假乃至出境休闲度假产品都将有广阔市场。
2.旅游企业营销价格策略（Price）：旅游产品的买卖过程，实际就是消费者（旅游者）实现时空范围的自由移动、高水平服务的购买与享受的过程，这些都是市场经济的活动，必须按照市场规律、经济原则实行等价交换。掌握旅游产品价格的形成过程与产品定价的方法，灵活运用各种定价策略是旅游管理和组织者进行市场营销活动的主要手段。
3.旅行企业营销渠道策略（Place）：市场营销渠道决策是旅游企业的重要决策之一。客户网络是重要的外部资源，通常多年才能建立起来，它和旅游企业的重要内部资源如导游、营销队伍等可以相提并论。旅游产业逐渐呈现规模发展态势，因此营销渠道以及与之相适应的配销系统的建立是必要的。不能忽略的是，网络经济的发展，使得消费者和营销者之间可以更直接和快捷地建立营销渠道，甚至省略了以往传统的营销渠道和环节，这就要求我们的营销队伍、营销体系完整、高效，体系统一、办公环境的网络化智能化程度高。
4.旅游企业促销组合策略（Promotion）：旅游企业市场营销不仅是开发旅游产品，并制定出合乎市场需求的价格占领市场，还必须同现实的、潜在的消费者进行沟通，承担起沟通与促销的职责。保证沟通信息有效，关键的是沟通的内容、对象和频率。配置完整的市场营销沟通系统是十分必要的。旅游企业必须同关联企业、消费者及各类上下游企业、政府相关部门、行业协会、甚至企业内部员工进行彻底的沟通。各个群体的沟通均给企业以反馈。旅游企业制定销售计划、培训营销人员、设计优秀的广告、开展各种促销活动，就是市场营销沟通组合—促销组合运作的内容。促销组合由四个工具：广告、销售促进、推广、人员销售构成。

Answer 1

(1). the tourism product strategy (enterprises'marketing): it is a product travel marketing strategy in the primary factor, Jeff must marketing consumer markets required of travel products, the enterprise to a deduction for the survival and development.tourism marketing mix in the product is the most important factor.
1cyclophos phamide tourism product concepts.We all know, tourism product is provided by tour operators to meet the tourist consumption required by the tourist facilities, tourism services and attractive tourism project and line, is food, accommodation, sight, purchase, import, entertainment, such as povince and its'immunogenicity combination, and services from concreteobjects, basedservice belonging to the product.on the tourists'motivations is travels or travel experience.tourism products as a combined service products, with evaluatoin intangibility, not causes, non - storage, production and consumption of elileptic, etc, as distinct from physical form of specific labor products.
2. the Constitution of the tourism productin view of the tourist spending, comprehensiveness and diversity, the corresponding requirements of tourism products in the same in a structured polybasic compositionality, the actual content.its formation, including both physical form of tangible products, such as tourism, hotels, tourism automobile purchase products, including service in the form of intangibles, such as guide services, shopping services, food and beverage service, such as reception and service products; according to their function, which may include tourism product, holiday travel products, special tourism products, special tourism products, etc.
3 tourism product marketing.as the further development of tourism, tourists, culture and improve the quality of products for some sightseeing staple has no interest, therefore, should the implementation of the tourism product 《national strategy, brand management.can be foreseen, in the 21st century will be China tourism product 《national century.at the same time, ” “ leisure times with the advent of the Chinese people's lives, by entering the food and clothing ” “ “ ” - well－off - universities'realistic, for the popularization of recreation product development.Therefore, a family leisure vacation holiday, chengjiao, village waterfront vacation, holiday and leisure, recreation and even disinfectization students'weekend Leisure holiday products will have wide market.
(2). tourism enterprises pricing (price): tourism products and purchase process, the consumers (tourists'motivations) implementation of spatial and temporal scope of freedom of movement, a high level of service and enjoy the process of buying, these are the activities of the market economy, you must follow market rules, the implementation of economic principles equivalent exchange.Mastering the tourism product price formation process and product pricing method, diversified pricing strategy is tourism management and organization of a marketing campaign for the primary means.
(3). travel marketing channel strategy (¦a¤è): marketing channels decision is tourism enterprises of one of the important decision.client network is an important external resources, usually for many years, it can be set up and tourism enterprises of important internal resources such as tour guides, marketing team, and so on be lumped together.tourism industry has gradually rendered the scale of ofvocational, as a result of the marketing channel and the establishment of a distribution system is necessary.not be overlooked is that economic development network, enabling consumers and marketers between can be more direct and quickly established marketing channels, and even have been omitted in the past, traditional marketing channels and links, this requires our marketing team, marketing system, complete and efficient system of a unified, Office environment webized intelligentized a high degree.
(4). promotion of tourism enterprises (promotion) portfolio strategy: tourism marketing is not only the development of tourism products, and create market demand price, you must also occupy the market with reality and potential consumers communicate shoulder the responsibilities of the communication and promotion.ensure effective communication of information, the key is to communicate the content, objects, and frequency.Configure a complete marketing communication systems is necessary.tourism enterprises must be the same associated enterprises, consumers and various types of enterprise, government departments, professional associations, and even enterprises'internal employees carry out thorough communication.each group communication are to the enterprise to feedback.tourism enterprises develop sales, marketing personnel training plan, design, excellent variety of advertising, promotional, marketing communication is the combination of the operation of the content promotion mix.promotion mix consists of four tools: advertising, sales promotion, marketing, sales staff composition

Answer 2

1. Tourism Marketing Product Strategy (Product): it is a travel agency marketing strategy of the primary factor in the tourism marketing agency to be required for the consumer market tourism products, enterprises can survive and develop. Tourism market in the product marketing mix is the most important factor.

     ① The basic concept of tourism products. As we all know, the tourism product is provided by tour operators to meet the needs of tourists by tourism consumption of tourism facilities, tourism services and tourism projects and attractive lines, is food, shelter, transportation, travel, purchase, director, entertainment and other elements of The vector combination of goods and services by the composition of products belonging to the service. Of tourists, it is the travel experience or travel experience. Tourism products services as a combination of products, with comprehensive, invisible, non-mobile, non-storage, and production and consumption characteristics of the synchronization is different from the physical form of the performance of products from concrete labor.

     ② the composition of tourism products. Comprehensive view of tourism consumption and the diversity of tourism products in the same approach will require the structure of the multi-portfolio, the actual content is so constituted. Constitute its form, both in kind of tangible products, such as automobile travel, tourism, hotels, travel, such as the purchase of goods, but also forms of intangible service products, such as guided tours, shopping services, catering services, reception services and products; according to their functional , which may include tourism products, tourism products, special tourism products, special tourism products.

     ③ marketing tourism products. With the deepening development of the tourism industry, tourist and cultural enhancement of the quality of some tourist products大路货has no interest should therefore be the implementation of quality tourism products, strategy, brand management. It can be anticipated that the 21st century will be China's product quality Tourism century. At the same time, as the "leisure age" of the season, the Chinese people's living by the "food and clothing" type into the "well-off" type of reality, for the popular leisure product development has created conditions. Thus, family leisure, suburban leisure, holiday villages, seaside holiday, weekend holidays and leisure holiday products as well as exit will have broad market.

     2. Tourism Marketing pricing strategy (Price): the process of the sale of travel products, the actual consumers (tourists) to achieve the free movement of spatial and temporal scales, a high level of service and enjoyment of the purchase process, these are the activities of a market economy, must act in accordance with the laws of the market economy principle of equivalent exchange. Tourism master the formation of prices and product pricing methods, flexibility in the use of a variety of pricing strategy is the tourism management and marketing activities of the organizers of the principal means.

     3. Travel business strategy marketing channels (Place): decision-making of marketing channels is an important decision-making tourism one of enterprises. Client network is an important external resources, usually for many years to set up, it's important tourism enterprises and internal resources such as guides, and marketing teams, etc. can be mentioned in the same breath. The scale of the emerging tourism industry development, marketing channels and therefore corresponding distribution system is necessary. Can not be ignored is that the network economy

Answer 3

您好歹也拆分成几次啊，谁一次能给你翻译这么多啊，要不就去找翻译公司。

Answer 4

1 tourist enterprise marketing Product strategy: it is the primary factor in the travel marketing strategy, the travel agent must marketing consumer market needed Product, the enterprise can travel for survival and development. The travel marketing combination of product is one of the most important factors.
(1) the basic concept of tourism products. As is known to all, tourism product is tour operator to meet tourists traveling consumption need tourism facilities, travel service and attractive tourist project and lines, food, housing, transportation, traveling, shopping, entertainment, etc, the carrier by the elements of practicality and services, belongs to the service product. For tourists, traveling experience or travel is experience. Tourism products as a combination of service products, with comprehensive, mobility, and I've not storage, production and consumption characteristics, such as the synchronicity of the different forms of specific physical labor.
2 the tourism products. Given the diversity and comprehensive tourism consumption, the corresponding requirement of tourism products with the same structure, actual constitute diverse portfolio so content. Its forms, including physical form of tangible products, such as travel tourist hotel and tourism car, buy goods such as, also includes the invisible form of service products, such as shopping guide service, service, catering services products; etc. According to their functional division, can include tourism products, tourism products, special tourism products, special tourism products, etc.
3 the tourism product marketing. With the further development of tourism, tourist culture quality improvement, for some sightseeing is not interested in DaLuHuo product already, therefore, should implement tourism product elaboration strategy, brand management. Can be predicted, the 21st century will be a Chinese tourism product of centuries. At the same time, along with "leisure time", and the lives of Chinese people coming from "and" into "well-off" type of reality, for the popularization of leisure vacation product development. Therefore, the family leisure holiday resort, rural outskirts, leisure vacation, seaside resort, holidays and weekends leisure vacation and leisure products exit will have broad market.
2 tourism marketing Price strategy (Price) : tourism product sales process, actual consumers is (tourists) time-space range freedom of movement, the high level of service and enjoy the process of purchase, these are market economy activity, must according to the market rules, economic principles executes equivalent exchange. Grasp the formation process of tourism product prices and product pricing method, flexible use of various pricing strategies of tourism management is the organizer and the main marketing activities.
3 travel enterprise marketing channel strategy (a) : marketing decision is one of the tourist enterprise important decisions. Customer network is an important external resources, usually can build up for years, and tourism resources such as enterprise's important internal guide, marketing team, etc. Tourism industry present situation, development and scale gradually marketing channels so and distribution system is necessary. Cannot oversight, network economy development, make consumers and marketers may directly between more quickly and establish marketing channel, or omitted before traditional marketing channels and link, which require us to have a marketing team, effective marketing system integrity, unified, office environment, system of intelligent network.
4 tourist enterprise marketing mix strategy (exercise) : tourism enterprise marketing is not only the development of tourism products, and formulate fulfills the market demand of market price, also must be the same occupation, the potential consumers communication, communication and Promotion of assume responsibility. Ensure effective communication and information, the key is the contents, objects and frequency. Configuration of marketing communication system integrity is very necessary. Tourism enterprises must with associated enterprises, consumer and all kinds of downstream enterprises, government departments and industry associations, and even thorough internal staff communication. Each group of communication with all enterprises. Tourism enterprises to formulate sales plan, design, marketing personnel training of advertising, sales promotion, carry out various marketing communication is the combination of the promotion mix - operation. The promotion mix by four tools: advertising, sales promotion, marketing, sales personnel.本回答被提问者采纳