Assar Gabrielsson,a sales manager and Gustav Larson,an engineer,had the idea to build cars that people could drive on Sweden's severe winters. Three years later,the first Volvo car was manufactured.This Swedish company quickly became a well-known producer of cars and commercial vehicles,including buses,trucks and heavy construction machinery.
销售经理阿萨尔·加布里埃尔松(AssarGabrielsson)和工程师古斯塔夫·拉森(GustavLarson)提出了制造汽车的想法，人们可以在瑞典严冬驾驶汽车。三年后，第一辆沃尔沃汽车问世，这家瑞典公司很快成为汽车和商用汽车的知名生产商，其中包括公共汽车、卡车和重型建筑机械。
By 1945 Volvo had become welll-known outside Sweden ,but they were too expensive for most people.54years later,in1999,Volvo sold the car manufacturing parts of its company to Ford Motor Company,America,for $6.45 billion.Ford thought it would make abig profit from this deal,but it did not.So only 11years later it sold Volvo Cars to the Chinese motor manufacturer,Geely Automobile.
到1945年，沃尔沃在瑞典以外已经家喻户晓，但对大多数人来说，它们太贵了。54年后，在1999年，沃尔沃以64.5亿美元的价格将其公司的汽车制造部分出售给了美国福特汽车公司(Ford Motor Company)。福特原以为将从这笔交易中获利，但事实并非如此。所以仅仅11年后，沃尔沃就把沃尔沃汽车卖给了中国汽车制造商吉利汽车(Geely Automotive)。
For Volvo,manufacturing cars in Chinese seemed essential as it wanted to increase its global yearly sales to 800,000 cars by 2020.However,under China's regulations,foreign car manufacturers can only produce cars in China when the company is jointly owned and run by a Chinese company.Thus the deal was made with Geely.
对沃尔沃来说，中国制造汽车似乎很重要，因为它希望到2020年将全球年销量提高到80万辆。但根据中国的规定，外国汽车制造商只有在中国公司共同拥有和经营的情况下，才能在中国生产汽车。因此，这笔交易是与吉利达成的。
The Hangzhou-based company not only paid Ford $1.8 billion,but also invested another $900 million in the production of Volvo.It promised to change Volvo from a company that was making a loss to a campany that would make a profit.
这家总部位于杭州的公司不仅向福特支付了18亿美元，还在沃尔沃的生产上投资了9亿美元，并承诺将沃尔沃从一家亏损的公司转变为一家将盈利的坎帕尼汽车。
According to their plan,Geely will use Volvo's technology in its vehicles and build a factory that can produce300,000cars per year.However,there are some difficulties.Firstly,Geely does not have the know-how to manage a large company like
Volvo.Last year Geely only had a turn over of $2.4 billion,whereas Volvo's turnover was $12.4billion.Secondly,Geely only exports a small number of cars to other developing countries,so it is not known as a global player.Thirdly.reducing costs and keeping the standards will not be easy.
根据他们的计划，吉利将在汽车上使用沃尔沃的技术，建立一家年产30万辆汽车的工厂，但也存在一些困难：第一，吉利不知道如何管理沃尔沃这样的大公司。去年吉利的营业额只有24亿美元，而沃尔沃的营业额只有124亿美元；第二，吉利只向其他发展中国家出口少量汽车，因此它并不是一个全球性的厂商。第三，降低成本和保持标准并非易事。
China is the world's largest automoile market with sales of 16 million in2010.Geely plans to sell between 200,000 and 300,000Volvo cars per year.this is a very optimistic plan as only as only 30,000Volvos were sold in China in 2009.
中国是世界上最大的汽车市场，2010年销售额为1600万。吉利计划每年销售20万辆至30万辆沃尔沃汽车，这是一个非常乐观的计划，因为2009年中国仅售出3万辆沃尔沃。
BY：SJM
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