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Levi's品牌背景
Levi's 是来自美国西部最闻名的名字之一.它也是世界第一条牛仔裤的发明人 Levi Strauss (李维.史特劳斯)的名字. Levi Strauss 于1847年十七岁时从德国移民至纽约,几乎完全不会讲英语的他在美国的起初几年是为他的两名兄长打工,他在纽约及肯德基一带的偏僻市镇和乡村到处贩卖布料及家庭用品,他有时甚至露宿路边或在空的车房里过夜.

1848 年,离旧金山不远的地方发现了金矿,引发了著名的“淘金热”, Levi Strauss 离开纽约的家,前往旧金山也加入淘金潮.他带了数卷营帐及蓬车用的帆布准备卖给迅速增加的居民,但他发现帆布有更好的用途,因为有一名年老长的淘金人表示他应该卖的是能承受挖金粗用的长裤,于是他把卖不完的帆布送到裁缝匠处订制了第一件 Levi's 牛仔裤,就在那一天,Levi's 的传奇诞生了.

年轻的 Strauss 不久后便在旧金山市开了第一间店,他生产许多齐腰的紧身裤.人们对这种强韧牛仔裤一传十,十传百.年轻的史特劳斯不久后便在三藩市开了第一间店.他生产许多齐腰的紧身裤.过后,他放弃帆布,改用斜纹粗棉布,那是一种在法国纺织以不变色靛蓝染料织成的强韧棉布. Strauss 从 1860 至 1940 年期间为原创设计了不少改良,包括铆钉.拱形的双马保证皮标以及后袋小旗标,如今这些都是世界著名的正宗 Levi's 牛仔裤标志. Levi Strauss 公司的确已成美国传统,对全世界的人来说,它代表的是西部的拓荒力量和精神.

今天,牛仔裤已经成为既可以表现各个年龄层性感的服装,同时也是可以在任何时候穿着它都不会有落伍感觉的"时装".在全世界所有的牛仔裤品牌当中, Live's 象一棵百年常青之树,从1873年 Levi's 牛仔裤创始人 Levi Strauss 生产出第一条牛仔裤之日起,它就天然地同美国的淘金热.西部牛仔以及美国军队联系在一起,甚至成为美国历史的一部分.世界上很难有一种服装品牌能够象利维这样历经一百多年风风雨雨,从一个国家流行到全球,品牌个性始终保持如一,并且成为全世界男女老幼都可以接受的时装和牛仔裤的领导品牌,这不能不说是 Levi's 品牌创造的一个世纪神话.

经过五代人一个多世纪的努力奋斗,已经在全球160多个国家进行商标注册登记的 Levi's 品牌一直代表着独创.正直和创新,它的产品品质不仅以耐磨坚固而著名,同样,它的品牌广告也是屡获大奖,为世人所称道.

Levi's Brand Background
Levi's are from the western United States, one of the most famous names. It is also the world's first jeans inventor Levi Strauss (Levi. Strauss) in the name. Levi Strauss in 1847, when 17-year-old immigrant from Germany to New York , almost entirely, he does not speak English, the initial few years in the United States for his two brothers to work, he was in New York and Kentucky along the remote towns and villages everywhere, selling cloth and household items, he sometimes even slept in the street or in the Empty the garage overnight.

In 1848, San Francisco, not far from where gold was discovered, triggering the famous "gold rush", Levi Strauss left New York's home, went to San Francisco, joined the gold rush. He's got rolls of canvas tents and caravans used to prepare sold to the rapidly increasing population, but he found a better use of canvas, because an old gold-rush long said that he should sell is that it can withstand rough use dig gold trousers, so he might purchase large amounts of the canvas Carpenter has ordered sent to the tailor first Levi's jeans, on that very day, Levi's legend was born.

Shortly after the young Strauss in San Francisco opened the first store, he was producing many of the tight pants waist. People of this tough pair of jeans a pass 10, 10 pass 100. The young Strauss shortly after the San Francisco opened the first store. he was producing many waist leggings. After he gave up the canvas, switch to denim, which is an order does not change color in France, the textile dye indigo woven into a tough cotton. Strauss during the period from 1860 to 1940 for the original design a lot of improvements, including the rivets. arched pairs of horses to ensure standard, as well as leather bags of flags after the standard, and now these are the world-famous Levi's jeans authentic logo. Levi Strauss Company has indeed into the U.S. tradition, people around the world, it represents the strength and spirit of the Wild West.

Today, jeans have become not only can be expressed in sexy outfits of all ages, but also wore it at any time there will not be outdated sense of "fashion." Jeans brand in the world among all, Live's like a hundred years Evergreen The tree, from the 1873 Levi's jeans, Levi Strauss, founder of produce from the date of the first pair of jeans, it naturally with the U.S. gold rush. cowboy and the United States armed forces together, and even become a part of American history. the world is very There is a clothing brand can be difficult as such after 100 years of ups and downs Levy, from one country to the global epidemic, like a brand personality has always maintained, and become the world's people of all ages can be accepted by the leading brand in fashion and jeans, which can not be said that Levi's brand creation myth of a century.

After five generations of people to strive for more than a century, has more than 160 countries around the world registered trademark Levi's brand has always represented the original. Integrity and innovation, the quality of its products not only wear solid and well-known, similarly, its brand Advertising is also the award-winning, for the world called Tao.
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第1个回答  2019-07-27
Like
a
thick
mane
brush
in
the
face
to
whisk
away
the
past,
when
I
woke
up
from
my
dream.
Eyes
shaking
a
towering
big
shadow,
like
an
thick
black
wall.
A
stream
of
familiar
smell
make
me
heartache.
I
suddenly
woke
up
with
a
start,
the
background
behind
modern
life
quietly
aside,
sunshine
is
bright,
shining
over
thirty
years
ago
that
blocks
a
withered
and
yellow
wall.
Wall
hay
se
se,
a
feather
brilliant
rooster
standing
in
above
belt
out,
before
the
wall
there
is
a
crashing
down
the
wheat
ricks,
a
group
of
the
scattered
grass
BaoShi.
There
are
a
group
of
cattle
in
the
wall
in
front
of
the
post
tied
and
they
hang
his
head
chew
the
cud,
it
looks
like
it
is
in
a
brown
study.
Bending
the
wooden
pillars
was
covered
in
ox
hair,
the
wall
paint
all
over
bull
shit.
I
sit
before
the
hay,
stretched
out
his
hand
and
can
touch
to
the
chicken,
just
a
lean
can
touch
those
cows.
I
didn't
touch
the
chicken
no
touch
bull,
I
looked
up
at
it
-
close
friends
-
horse
black,
preoccupied,
bottom
burger
"Z99,"
the
words,
blind
It
is
said
that
from
the
field
army
retired
down,
is
now
a
production
team
be
hitched
up,
mighty
bears
the
burden
of
responsibility
of
the
famous
old
village.
The
horse,
so
it's
you!"
I'm
from
ricks
edge
jump,
his
arms
round
it
thick
neck.
I
get
goosebumps
and
tears
in
its
smooth
skin
and
rolling.
It
shrugged
his
cutting
bamboo
of
ears,
with
drought-stricken
vicissitudes
of
the
tone
say:
"don't
do
that,
young
man,
don't
do
this,
I
don't
like
it,
there
is
no
need
to
like
this.
A
good
sitting,
listen
to
me
talking
to
you."
It
shakes
once
neck,
my
body
is
as
light
as
a
feather
way
out
of
the
ground,
and
then
fell
back
into
wheat
ricks
edge,
stretched
out
his
hand
and
can
touch
the
chicken,
just
a
lean
can
touch
those
cows.
I
looked
closely
at
the
thirty
years
have
not
meet
old
friends.
It
is
still
the
same:
big
head,
big
and
tall
body,
slender
limbs,
the
WaLan
hooves,
fluffy
China
closed
tail,
the
do
not
know
what
reason
blind
eyes.
Then,
a
number
of
the
situation
was
suddenly
as
in
sight
I
have
many
pulled
its
tail
hair
do
bow,
it
stood
silently,
like
a
wall.
How
many
times
I
sit
it
wide
flat
back
look
at
picture
books,
it
motionless,
like
a
ship
stranded
the
ship.
How
many
times
I
to
further
than
the
children
show
it,
made
up
of
its
glorious
history,
said
it
had
carried
corps
commander
charged
up
and
made
a
illustrious
meritorious
military
service,
it
without
a
word,
like
a
piece
of
no
temperature
of
iron.
How
many
times
I
to
the
village,
consult
an
old
man,
want
to
know
about
its
history,
especially
want
to
know
how
it
is
blind,
nobody
told
me.
How
many
times
I
stroked
its
neck
asked,
dear
horse,
your
eyes
are
blind,
how
is
shell
leather
avalanche
blind?
Is
against
green
eye
blind?
Is
the
eagle
peck
blind?
-
let
me
again
and
ask
the
earth,
it
does
not
answer.
"I
now
answer
you."
Ma
said.
The
horse
speak
soft
lips
clumsily
flipping,
from
time
to
time
to
show
was
straw
wear
the
white
one.
His
voice
is
very
depressing,
as
if
through
a
zigzag
long
pipeline
transmission
over.
This
voice
makes
me
crazy,
make
me
happy,
to
my
horror,
make
me
like
smell
sounds
of
nature,
can't
not
seriously
listened
to
the
lecture
Ma
said:
"Japan
there
is
a
famous
story
about
eyes.
Jean
female
spring
piano
was
disfigurement
blind,
her
disciple
is
her
lover
sasuke,
then
his
thorn
blind
eyes.
And
an
old
story,
Oedipus
learned
that
he
killed
father
marry
a
mother
later,
remorse,
destruct
the
binocular.
Your
horse
village,
not
up
new
daughter-in-law,
in
order
to
avoid
military
service,
with
lime
point
blind
eyes.
This
shows
that
the
world
has
a
blind
person,
in
order
to
escape,
in
order
to
possession,
in
order
to
perfect,
to
punish,
is
willing
to
get
his
blind.
Of
course,
you
want
to
know,
is
why
I
am
blind
eyes..."
The
horse
back,
the
topic
reminded
it
infinite
bitter
past
Ma
said:
"dozens
of
years
ago,
I
was
indeed
a
horse
charger,
I
bottom
mark
is
proof.
My
master
is
a
handsome
officer.
He
not
only
looks
outstanding,
but
also
full
of
military
strategy.
I
love
to
him,
as
lovers.
One
day,
he
should
make
a
pungent
smell
the
breath
of
cosmetics
woman
riding
on
my
back.
My
heart
angry,
energy
dispersion,
traveling
through
the
woods,
hit
the
tree
and
put
the
woman
lift
down.
Officer
with
a
belt
whip
me
and
scold
me
'you
this
horse
a
blind
horse!"......
from
now
on,
I
decided
to
no
longer
open
my
eye
So
you
put
blind!"
I'm
from
wheat
ricks
one
before.
No,
I'm
blind..."
Ma
said,
turned
off,
toward
the
long
endless
dark
road,
will
be
duty-bound
to
walk.
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