TikTok's growth in the United States has stagnated for the first time. The social media platform is facing several challenges in the country, where it boasts 170 million users. However, its momentum has slowed down. Data.ai Mobile Analytics reports that between 2022 and 2023, the average monthly active users among TikTok's core 18-24-year-old demographic in the U.S. decreased by 9%. As this generation enters adulthood, their engagement with TikTok diminishes. Many young people are starting their first full-time jobs, and the pressures of new careers may lead to less time spent on the app.
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