第3个回答 2010-05-27
Several years ago, one kind of named “UGG” the snowy area boots are all the rage Europe and America suddenly. This pair once nitpicked the caustic fashionable public figure commentary was “in the history is ugliest” the shoes, in does not have the large-scale advertisement and in the strong trend market propaganda support situation, actually has made the whole world in recent years the most irresistible popular unrest, it appears in the street corner and the fashionable magazine frequency the high command extreme resistance top fashionable brand can also not but let it originally reach highest knowledge, above free Yu TTAI; Its manufacturer US Deckers Outdoors Thing Company serves under somebody's banner brand UGG Australia, has become the fashion new legend by the consecutive number year 50% above sale rate of increment. These two years,classic tall, UGG detonates the popular unrest also blew China, in Beijing Xidan, the Sanlitun wait for tide person gathered the place, had more than enough a while you then to be able to encounter to dozens of pair of UGG, but also had many raises the UGG sack's girl to shuttle back and forth, continued to join in UGG that was already huge the incomparable consumer community. A pair “in the history is ugliest” how can the boots the salt fish turning over become the moist person's love thing, it how market detonation to incredible boiling point? The UGG original intention is Ugly Boots (ugly shoe), after this kind of snowy area boots likely use the belt wool the sheepskin to bind the foot come, sews simply becomes, thick stupid, is actually facile warmly. Before Deckers Corporation buys UGG the Australia brand, it mainly aims at one segmentation crowd - - surfing amateur who not that is fastidious to the esthetic sense. UGG Australia brand founder Bryan. Smith discovered in the Australian surfing paradise purse, many surfriders after coming ashore will be putting on locality small plant production UGG, not only comfortable warm, inside the thick wool can also attract on foot's moisture rapidly, will maintain dry. Therefore, he founds UGG in the American California the Australia brand, takes a functionality brand the small scope to come popularly in the surfrider between. in 1998, Smith brand has sold to UGG the Australia Deckers. The latter after taking over believed that by reason of the elegant needed materials (must be Australian A level counter-sheep fur) and the comfortable foot feeling, UGG definitely may break the professional market the bamboo fence, receives the more consumer's favors. The traditional promoted pattern - - makes the advertisement,UGG snow boots naive male models, the value of a try!, to appear on the fashionable magazine and fashionable clothing Xiu, attracts the consumer to purchase to the counter on - - regarding UGG is obviously invalid, this kind of seeming clown is stupid the shoes which, moreover matches with difficulty difficultly to enter in the fashionable words circle the opinion leaders' discernment. Therefore, Deckers transfers seeks convinces in the fashionable words circle another kind “the lighthouse” - - the star. They attempted first pair of UGG give as the gift because of had acted at that time the leading role "Beach Convoy guard" star handkerchief Mila who is pursued crazily by the dog young team pats. Anderson, and simultaneously astutely forwarded as an enclosure a pair of UGG baby shoe to give Anderson the youngest daughter. The comfortable foot feeling lets UGG first put on to the young Anderson foot on, to match the parent-child attire with the daughter, Anderson also tasted has tried on UGG. It outstanding maintained warmth the nature and comfortableness has subdued Anderson, the people henceforth repeatedly saw from the Eight Diagrams picture Anderson when photographed the scene was putting on it, and why started to have doubts this, when the red star so favored this double strange boots. After cancelling a handful popular sensitive public figure curious, Deckers decided that the next regulation, started to have the plan again to bestow to these by the dog young team to make public most frequent stars UGG. in 2000, US “talk show queen” Austria pula. Warm Rui after receiving UGG which Deckers sends out likes, bought 350 pairs to give her immediately all staffs, and “the Austria pula most liked” the unit in the program introducing this pair of shoes grandly to the audience. Therefore, the people start to note this kind of contour strangely more and more actually the boots which is unable to put down by the numerous celebrity, standard Winnie Si. Partlow, card mellon. Yazi, Laiaona are many. Caprio, even Sipierboge entire family Chang Chuan UGG Australia is appearing in the public occasions, but their street makes the picture to appear frequently in the fashionable magazine, “sets an example” affects the people to put on the tidal current daily. The UGG initiation's upsurge lets the fashion also be again unable finally to pretend ignorance,ugg women, in 2003, started along with a superficial knowledge body's shoe to appear in Milan and on New York's fashion Xiu, once extremely resisted UGG the fashionable peak crowd to acknowledge the UGG fashionable status finally officially. The fashionable words circle fell to the enemy comprehensively causes the market already to accumulate the enough psychological heat degree. More and more rubbernecks start to search, can actually buy UGG in where. Deckers started to change the consumer market manufacture topic by now, they collaborate with US large-scale chain-like Department store Nordstrom, to announce that each household American family permission purchases 4 pair of UGG in Nordstrom. &ldquo,uggs;limits the quantity” laughing uproariously before this curious further enlarges the people, time, the special counter front row had the long line, but this became has tempted more people to join best advertisement, this pair “ugly shoes” large-scale popular is directed finally to the boiling point. Many people believed that this is the fashion accidentally has one time “the high fever”, very quick will abate, but UGG actually has maintained the heat degree 56 year long time, until now also does not have the decline sign. Sold on commission Manager UGG many year Department store saying:“we thought every year this year can be the UGG selling well last year, but the second year comes the consumer who purchases still not to see the reduction.” In order to let a popular extension longer time which detonates, Deckers besides development more new products, but also pays attention to the topic focal point from most recent several year people &ldquo,UGG snow boots is dressed;who to put on UGG”, guides “how UGG to put on” for near two years. Patted the phenomenon with the aid of the star and the moist person street the unpopularity, Deckers has built this kind of kind of atmosphere: Let the consumer develop more and more UGG to put on the law newly ecstatically, and eagerly anticipates the fashion as one kind “the rank” the symbol demonstrates own matching ability and the fashionable sense of touch. (One kind tight-fitting knits underpants) from most early and Legging to match, to Ash Li. Raises Si Daier first time to match UGG with the extravagant leg trunk, arrives at some actors also to join again, in the deduction puts on the western-style clothing to get down UGG the kind to put on the law in addition, once was considered will only appear briefly UGG like this continuously irritable until now. UGG is all the rage looked that resembles fills the lucky chance coincidence, in fact actually everywhere passes through designs carefully. The people so are certainly objective regarding the US clown's definition not scientific rule, UGG had found a succession of most important popular node successfully: With endorses from fashionable idol's eagerly anticipating to the faithful bean or sweet potato starch noodles dissemination and the recommendation, arrives at the proletariat populace's followed with to annotate again. This is Malcolm. Standard Levy the detonation popular classical way which in a book describes in "Detonation Spot", also let boots realize “has been ugliest from the history” &ldquo,ugg knit to wear to see Avatar;in the history was moist” the astonishing reversal.