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爱美是人的天性,作为新时代的女性,对于美丽的追求更加执着。因此,化妆品大行其道,成为爱美女性生活必不可少的一部分。化妆品广告也成为媒体广告的投放大户。女性消费者在选购化妆品的过程中,广告起了举足轻重的作用。本文在探讨我国化妆品现状的基础上,研究了化妆品广告对女性消费者的影响以及针对这些影响来传播广告,进而达到利益最大的化的目的。

It's human nature that we all want to be beautiful. As women of new era, their pursuing for beauty is much more persistent. Therefor, cosmetic have take advantage of this and become an essential part of those female who are in love with beauty. Advertisements for cosmetics have also played an leading role in media advertising. Ads have widely affected the female customer of their shopping conceptions of comestics. This article has studied the current situation of comestics in China and the effections of comestic ads on female customer and how does this effections turn into ads which could have made an ultmost interest.
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第1个回答  2013-04-21
Beauty is human nature, as a new era of women, the pursuit of beauty is more persistent. Therefore, the popular cosmetic become an essential part of beauty-conscious women living.Cosmetics advertising media ads run large. Female consumers in the process of buying cosmetics, advertising played a pivotal role. Explore the basis of the status quo of China's cosmetics, research cosmetics ads female consumers and dissemination of advertising for these effects, thus achieving the purpose of the interests of the.
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