The commodification of festivals by public andprivate institutions for economic gain has largely spurred the weightedresearch literature on the economic impact of festivals (Mullins, 1991).Commodification is when local culture and history are produced and packagedinto saleable products for mass consumption (Fainstein, 2007; Gotham, 2007). Sinceexhibitors are typically packaged as the festival product, the relationshipbetween festivals and exhibitors has been inadvertently limited to thisconception. Although Chhabra (2004) expands the conceptualization of festivalexhibitors, the visitor concept does not expand our conception of festivals asa tourist attraction. The need to justify public and private investments hasconstrained our knowledge and perspective of the festival phenomenon to atemporary tourist attraction. Consequently, festival researchers have neglectedinvestigating underlying forces and relationships occurring between festivalsand exhibitors.
The research work conducted by PPScan be used as a framework to guide the development of a quantitativeinstrument that measures the importance of festival services and venuefeatures. Research in this area should also examine if there are any differencesbetween types of festivals and the weight of importance of services and venuefeatures assigned by exhibitors.
这个英文都还没翻译,怎么采纳?
追答The commodification of festivals by public andprivate institutions for economic gain has largely spurred the weightedresearch literature on the economic impact of festivals (Mullins, 1991).Commodification is when local culture and history are produced and packagedinto saleable products for mass consumption (Fainstein, 2007; Gotham, 2007). Sinceexhibitors are typically packaged as the festival product, the relationshipbetween festivals and exhibitors has been inadvertently limited to thisconception. Although Chhabra (2004) expands the conceptualization of festivalexhibitors, the visitor concept does not expand our conception of festivals ASA tourist attraction. The need to justify public and private investments hasconstrained our knowledge and perspective of the festival phenomenon to atemporary tourist attraction. Consequently, festival researchers have neglectedinvestigating underlying forces and relationships occurring between festivalsand exhibitors.The research work conducted by PPScan be used as a frame Work to guide the development of a quantitativeinstrument that measures the importance of festival services and venuefeatures. Research in this area should also examine if there are any differencesbetween types of festivals and the weight of importance of services and venuefeatures assigned by exhibitors
这样行了吧!