Based on the TAM model, increase the compatibility, subjective norm, personal mobility and individual innovation, and puts forward the research model of this paper.
In this research, a total of 288 questionnaires were collected, the study found
(1) factors influencing the intention to use mobile payment includes the use of consumer attitudes, subjective norms, individual creativity and personal mobility. The use of attitude has the greatest influence, personal innovativeness has little effect on it.
(2) including perceived ease of use, perceived usefulness, compatibility, personal mobility and personal innovativeness influence factors using the attitude of consumers of mobile payment. One of the biggest effect on its compatibility, perceived ease of use of the impact is very small.
(3) including perceived ease of use, subjective norm and personal mobility of factors affecting perceived usefulness to consumers of mobile payment. The perceived ease of use have the biggest influence
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