TV on the impact of family and cultural life
Ten years ago, the Chinese people are living and values has undergone profound changes, the most profound impact of this change is television. From the 1980s began the process of popularizing television, the 1990s truly complete. In 1990 winter, Beijing Television Arts Center production of the television series "eager" broadcast affect hundreds of millions of people's hearts. The "indoor theater," positioning the tremendous success of the TV series will undoubtedly create a new cultural space, but also from the birth of the TV production market possibilities. Since then a television show has been a major form of mass culture, its rich types, the level of production quickly, is a very successful local art types, has maintained its strong market position of the mainstream competitiveness. On May 1, 1993, "Oriental Horizon" in CCTV launch to the morning program guide form a television news commentary category reform trend. On April 1, 1994, "Focus Interview" in CCTV prime-time launch. These new news television program closer to people's lives, the public expression of feelings, rapid response focus of the news, have been warmly welcomed. Meanwhile, with the local television stations via satellite television to nationwide coverage, local television breakthrough in the geographical limitations of the original, but also further stimulated the activity. If the Center for the Arts program, "Hunan Satellite TV," in the late 1990s the rise is a prominent example. Its well-known program "
Happy Camp" has led the domestic variety show widespread revision in transition. Television's impact on the daily lives of China is enormous. Television both as a news and information platform in the most important role to play, but it is also the home entertainment and cultural center, which can integrate different cultural forms of entertainment, the immediate family is the main source of cultural life.
In 1991, the first TV ads the top ranks of various advertising media, when revenues
more than 1 billion yuan. In 2001, television advertising revenues of 40 billion yuan. TV coverage of the population from 1990's 79.4 percent growth to the year 2000 93.4%. National cable television subscribers reached more than 8000 10000. National television has about more than 300, owned by the Chinese television industry is the world's largest television network. The television industry to become the undisputed leader of the cultural industry.
VCD, DVD, and other related industries and the family television is the emergence in recent years remarkable cultural phenomenon. On the one hand, the huge market has brought a high degree of film culture enriches and product diversification, leading to a "看碟culture" as a new form of family entertainment rise; on the other hand, but also because of "piracy" arising from the rise a serious problem. How to strengthen market management and guidance, and further regulate the large audio and video markets, is the challenge we face.
The television industry's rapid growth also brought problems. Such as "
还珠格格" drama pop shows beyond doubt that the youth sub-culture influence. But it has also brought the value of the life of chaos caused parents and adult community concerns. While young people's "Idol" infatuated with the one hand, shows the youth of the enormous spending power, on the other hand it has caused a youth values choice blindness. Extensive television series for the classical works of ancient history and the "Joking about the" frenzy, it also brings the cultural values of轻慢. Other factors, such as the level of television programs have been criticized, "star" role to play in society and so on, can be seen for television are worried about the impact of culture, and value to the management of choice and self-discipline within the industry raised a new topic.
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