请大家帮忙翻译一下这篇摘要

摘要:随着近年来房地产市场的不断发展,房地产企业之间竞争也愈发激烈,竞争的焦点也从早期的价格、质量、规模、地段、功能等逐渐转移到了品牌竞争。而随着国家政策的不断改变,一方面紧缩“银根” 、“地根”限制中小型房地产企业获取土地获取资金,另外一方面加大税收,压缩房地产企业的盈利空间。大型房地产企业又依靠其品牌的优势进一步扩张,压缩中小型房地产企业的生存空间。对于处在夹缝中生存的中小型房地产企业来说,已经到了“生死存亡”之刻。正是在这种背景下,本文对中小型房地产企业品牌战略的实施进行了研究。
本文共分五部分:
第一部分主要是研究背景,国内外的研究现状和研究意义的介绍,指出实施品牌战略是中小型房地产企业必然选择。
第二章部分理论综述,阐述了品牌的概念、树立、发展以及管理方面的理论知识,为本文的研究提供了理论依据。
第三部分分析了中小型房地产企业的发展现状和品牌战略实施现状,从中发现中小型房地产企业实施品牌战略的问题。
第四部分首先阐述了中小型房地产企业实施品牌战略的必要性,然后对中小型房地产企业如何具体实施品牌战略展开了研究,最后理论结合实际介绍了嵊州市剡州房地产公司品牌战略实施,并对其进行研究分析。
第五部分对全文进行了总结,提出了论文的局限性并在此基础上进行了展望。
本文的创新之处在于全面系统的分析了中小型房地产企业在实施品牌战略时所存在的问题,并通过采用SWOT分析法和市场细分等方法正确实施品牌战略。
不要机器翻译的呢 谢谢了哦

我大概修改了一下
Abstract: with the real estate market continues to develop, competition among real estate companies have become more intense competition from the focus of the early price, quality, scale, site and function gradually shifted to brand competition. With the constant changes in national policies, on the one hand tight "monetary conditions", "the root" of small and medium-sized real estate enterprises limit access to land access to finance, the other hand increase revenue, reduce the profitability of the real estate business space. Large real estate companies also rely on its brand strengths to further expansion, compression small and medium-sized real estate enterprises survive. In the cracks in the survival of small and medium-sized real estate enterprises, has reached a "life or death" engraved. It is against this background, this brand of small and medium-sized real estate enterprises the implementation of the strategy were studied.
This paper is divided into five parts:
The first part is mainly research background, at home and abroad on the status and significance of the study, pointed out that the implementation of brand strategy is an inevitable choice for small and medium-sized real estate enterprises.
Summary of the second chapter of the theory, expounded the concept of brand and establish, development and management aspects of theoretical knowledge, this study provides a theoretical basis.
The third part of the small and medium-sized real estate enterprises and brand development of the implementation of the strategy for the status quo, which found that small and medium-sized real estate enterprises, the issue of brand strategy.
Fourth on the first part of small and medium-sized real estate enterprises, the need for brand strategy and how the small and medium-sized real estate enterprises specific implementation of brand strategy launched a study last theory with reality on the Shengzhou Yan real estate companies, the implementation of brand strategy , And its research and analysis.
Part V of the full text of a summary, by the limitations of the papers and on this basis for the future.
In this paper, the innovation lies in a comprehensive and systematic analysis of the small and medium-sized real estate enterprises in the implementation of brand strategy by the existing problems, and through the use of SWOT analysis and market segmentation, such as the correct method of implementation of brand strategy.
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