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摘要:在本论文中我主要分析的是图形、色彩与材料在特色礼品包装中的审美意向,以玩具包装设计为探索目标。讲述了在人类漫长的文明进化历程中,包装对各个方面都有着很大影响。它不仅仅是为了把一件物品包起来,更体现了一个时代的审美意向。
我在本次玩具包装设计中,我对它的市场定位主要是集中在15—29岁的年轻人群,年轻人是标新立异的人群。设计的目标:努力追求我的设计在图形、色彩和材料上完美结合。包装图案的造型上,力求符号标志化,简洁规整;在包装的色彩应用上,充分发挥纸自然的色彩与图案的主体色彩之间的巧妙和谐与对比关系;在包装的质材上,充分体现环保理念,强调多种材料的应用,并充分发挥纸的厚重的肌理,朴质的气息,另一方面,大量借用了现代新型装饰印刷用纸,来构筑包装的新形象,艺术语言更加丰富。

Abstract:
In this paper is my main analysis of the graphics, color and material characteristics of gift wrap in the aesthetic intention to toy packaging design for exploration objectives. On a long civilization in human evolutionary history, the various aspects of packaging have a significant impact. It is not merely in order to wrap an item, reflects an era of aesthetic intent.
I have this toy packaging design, I its market position is mainly concentrated in the 15-29 age group of young people, young people are crowd. Design objectives: the pursuit of my efforts in graphic design, color and materials on the perfect combination. Packaging pictorial form, to mark symbols, simple structured in the color of packaging, paper and give full play to the color and pattern between the main body of the ingenious color harmony and contrast between the quality of packaging materials, fully embodied Environmental protection concepts, stressed that a variety of applications, and give full play to the thick texture of paper, Puzhi the air, on the other hand, a large number of new decorative use of the modern printing paper, packaging to build a new image, the arts enrich the language.
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第1个回答  2008-06-13
Abstract: In this paper is my main analysis of the graphics, color and material characteristics of gift wrap in the aesthetic intention to toy packaging design for exploration objectives. On a long civilization in human evolutionary history, the various aspects of packaging have a significant impact. It is not merely in order to wrap an item, reflects an era of aesthetic intent.
I have this toy packaging design, I its market position is mainly concentrated in the 15-29 age group of young people, young people are标新立异the crowd. Design objectives: the pursuit of my efforts in graphic design, color and materials on the perfect combination. Packaging pictorial form, to mark symbols, simple structured in the color of packaging, paper and give full play to the color and pattern between the main body of the ingenious color harmony and contrast between the quality of packaging materials, fully embodied Environmental protection concepts, stressed that a variety of applications, and give full play to the thick texture of paper, Puzhi the air, on the other hand, a large number of new decorative use of the modern printing paper, packaging to build a new image, the arts enrich the language.
第2个回答  2008-06-13
In this paper is my main analysis of the graphics, color and material characteristics of gift wrap in the aesthetic intention to toy packaging design for exploration objectives. On a long civilization in human evolutionary history, the various aspects of packaging have a significant impact. It is not merely in order to wrap an item, reflects an era of aesthetic intent.
I have this toy packaging design, I its market position is mainly concentrated in the 15-29 age group of young people, young people are标新立异the crowd. Design objectives: the pursuit of my efforts in graphic design, color and materials on the perfect combination. Packaging pictorial form, to mark symbols, simple structured in the color of packaging, paper and give full play to the color and pattern between the main body of the ingenious color harmony and contrast between the quality of packaging materials, fully embodied Environmental protection concepts, stressed that a variety of applications, and give full play to the thick texture of paper, Puzhi the air, on the other hand, a large number of new decorative use of the modern printing paper, packaging to build a new image, the more abundant artistic language
第3个回答  2008-06-13
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