寻找英语大神帮忙翻译下面的2段话 急!

现代广告作为一种性质特殊的文化现象,在现代中国文化的深层结构中处于怎样的位置?它延绵了五千年,至今仍渗透于中国人血脉中的传统文化又有怎样的关联?现代商业广告应该继承、弘扬中国民族文化,并以此为契机为自己找到生存和发展的沃土,从而迸发出新的生命活力,获得深厚的文化底蕴和本土文化气息。
我认为:现代广告必须与中国固有的文化传统相碰撞、相结合、相融合,并兼顾对西方文化的汲取才能够开辟出无比广阔的发展空间。中国的广告文化要树立自身的特色"设计必须融入传统的文化特色"艺术才能持续发展!如果广告策划人善于将传统文化符号与现代广告设计相结合"对广告传达的形式和内容方面大胆展现民族的、传统的各种象征与神话表述"那么能使设计获得强大的精神支撑和设计源泉!在广告传播中融入独特的中国传统文化,不仅形成鲜明的个性特征,还能够使中国传统文化大放异彩。无论企业或产品从中国传统文化的那一方面进行诉求,都能够架起与消费者沟通的桥梁。比如在广告中企业淡化自己的功利性,而强调自己的社会责任。通过这样的方式,企业或产品的知名度肯定会大大提高。

Modern advertising as a kind of special nature culture phenomenon, in the face of the deep structure in modern Chinese culture how to position? It over for five thousand years, still penetration in the traditional culture in the blood of Chinese people and how? Modern commercial advertisement should inherit and carry forward the Chinese national culture, and as an opportunity to find the survival and development of fertile soil, thus demonstrating new life energy, profound culture and local culture.
I think: modern advertising must collisions with the cultural tradition of the Chinese inherent, combination and fusion, and learn about western culture can give attention to two or morethings opens up broad space for development. Chinese advertising culture to establish its own characteristics \"design must be integrated into the traditional cultural characteristics of the\" art to sustainable development. If advertising executive is good at combining traditional cultural symbols and modern advertising design \"form and content of advertising message and bold, the traditional symbol of the ethnic people and myth expression\" then can make the design obtain strong spiritual support and source design! In advertising communication into the unique Chinese traditional culture, form bright personality characteristics, not only can make the traditional Chinese culture to shine. Whether enterprise or product demands from the Chinese traditional culture on the one hand, to be able to set up a bridge of communication with consumers. Such as enterprise downplay their utility in the advertisement, and emphasized his own social responsibility. In this way, the enterprise or product visibility surely will greatly improve
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第1个回答  2013-10-16
The modern advertisement as a special cultural phenomenon, in what position in the deep structure of modern Chinese culture? It stretches 5000 years, still in the blood of Chinese traditional culture and what is the relationship? The modern commercial advertisement should inherit, carry forward the Chinese national culture, and the opportunity to find fertile ground for the existence and development for their own, thus a new burst of vitality, have deep culture and local culture.

I think: the modern advertisement must be with Chinese inherent cultural traditions collide, combination, integration, and both draw on Western culture can develop incomparably broad space for development. Chinese advertising culture to establish its own characteristics "design must be integrated into the traditional culture" art to sustainable development! If the advertisement is the symbols of traditional culture and modern advertisement design combining "various symbols and myths on advertisement communication form and content to exhibit ethical, traditional expressions that can make the design of" spiritual support and design source of great! Into the unique Chinese traditional culture in advertising, not only the formation of distinct personality characteristics, also can make the Chinese traditional culture shine. Whether business or product demand from the aspects of Chinese traditional culture, can be a bridge of communication with consumers. For example, in the advertising business desalination utilitarian himself, and emphasize their social responsibility. In this way, a reputation enterprise or product will be greatly improved.
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