第1个回答 2013-10-16
The modern advertisement as a special cultural phenomenon, in what position in the deep structure of modern Chinese culture? It stretches 5000 years, still in the blood of Chinese traditional culture and what is the relationship? The modern commercial advertisement should inherit, carry forward the Chinese national culture, and the opportunity to find fertile ground for the existence and development for their own, thus a new burst of vitality, have deep culture and local culture.
I think: the modern advertisement must be with Chinese inherent cultural traditions collide, combination, integration, and both draw on Western culture can develop incomparably broad space for development. Chinese advertising culture to establish its own characteristics "design must be integrated into the traditional culture" art to sustainable development! If the advertisement is the symbols of traditional culture and modern advertisement design combining "various symbols and myths on advertisement communication form and content to exhibit ethical, traditional expressions that can make the design of" spiritual support and design source of great! Into the unique Chinese traditional culture in advertising, not only the formation of distinct personality characteristics, also can make the Chinese traditional culture shine. Whether business or product demand from the aspects of Chinese traditional culture, can be a bridge of communication with consumers. For example, in the advertising business desalination utilitarian himself, and emphasize their social responsibility. In this way, a reputation enterprise or product will be greatly improved.