第1个回答 2014-11-25
PepsiCo (NYSE: PEP) is one of the world's most familiar consumer food and beverage companies, offering brands like Frito-Lay, Gatorade, Tropicana and Quaker.
It's best known, of course, for is its flagship soft drink brand... and its rivalry with Coca-Cola(NYSE: KO).
The Coke vs. Pepsi conflict raged on for decades across the country on supermarket shelves, fast food restaurants and the like.
Coke always held the bigger market share in this area. But at times, Pepsi - fueled by smarter and more aggressive advertising campaigns - moved ahead.
Many investors believe the cola war is still going strong. But that's where they're wrong.
Sure, the TV commercial designed to show that PepsiMax tastes better than Coke Zerorather smacked of the blatant competition in the 1980s and 1990s. But in reality, Pepsi surrendered; the war was lost.本回答被网友采纳