According to the compatibility hypothesis, if quality (price) is difficult to compare due to its enriched characteristics, quality (price) is less compatible with loyalty evaluations
because they require comparisons to like options. According to the evaluability hypothesis, if quality (price) is difficult to evaluate and compare across alternatives due to its subjective characteristics, quality (price) is less ‘‘evaluable’’
when judging loyalty again because they require comparisons to like options. Therefore,although we rely on the compatibility hypothesis to frame the problem and develop our predictions, we view these predictions as consistent with both the compatibility and evaluability hypotheses.
英语,我心中永远的痛啊!我看他们都十几年了,可就是不认识。难啊!