第1个回答 2013-05-17
In the year of 2013, with the growing economy as well as the maturation of competitve market mechanism, enterprises are experiencing tougher situation when competing with each other. Trandionally the competiting area is in product section, now it starts to move to the brand side.
As to the brand competition, chiefly it focuses on how to systematically provide support to maintain a long-term positive brand recognition and brand expansion. In this case, the enterprises are required to be more cautious and innovative in their marketing strategy implementation. In this paper at first the status-quo of household appliances market and Hair's practice was discussed, in conjuction with the marco and micro environment where Hair stays, some analysis on the advantages and disadvantages in Hair's marketing strategy and related optimizing soultions was conducted by adapting '4P' theory.
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第2个回答 2013-05-15
In 2013, the increasing competition between enterprises tends to shift from the product competition into brand competition, which mainly focuses on how to systematically support the virtuous cycle of sustainable maintaining of brand recognition degree and brand extension,with the development of economy and perfection of market competition mechanism. This requires enterprises to implement a more careful and innovative marketing strategy. In this paper, the author first analyzes the present situation of home appliance market, and Haier's marketing status and marketing strategy with a combination of Haier's macro and micro environmental analysis; and compares the pros and cons of Haier's marketing strategy, and proposes the optimization countermeasures by applying the knowledge of modern marketing and the"4 P" theory.本回答被网友采纳